My Approach
I’m Lara Matallana, an Art Director who blends strategy with bold creativity to craft visuals that not only capture attention but create impact. My approach is rooted in opportunity—identifying the right insights, pushing creative boundaries, and delivering ideas that resonate with audiences in advertising and digital spaces.
Strategic Creativity
Bold Innovation
Opportunity-Driven Thinking
Visual Storytelling
Collaboration & Adaptability
Cultural Awareness
About
Lara Matallana
Sharper. Brighter. Lighter
Great advertising isn’t just creative—it’s strategic. From the start of my career, I’ve believed that a strong idea is rooted in opportunity. That’s why my approach as an Art Director merges visuals with impact. Whether in advertising or digital, my goal is to challenge the ordinary and create work that doesn’t just catch the eye—it leaves a mark.
Community Manager
Marketing Specialist
E-Commerce Assistant Manager
Digital Marketing & Website Coordinator
Social Media & Marketing Specialist – Seneca Polytechnic
At Seneca, I manage multiple social media accounts, driving community growth and increasing engagement through strategic content. My approach blends creativity and analytics to build an authentic and trusted brand presence.
Marketing & Content Strategist – Paula Inc
From strategy to execution, I develop content-driven campaigns tailored to niche markets. My expertise in digital marketing and visual storytelling allows me to connect with audiences and boost engagement effectively.
Digital Marketing & Website Coordinator – Marla’s Fashion
I combined creativity and data-driven insights to strengthen the brand’s digital presence. From social media management to email marketing and website optimization, every action was focused on increasing visibility and conversions.
E-Commerce Assistant Manager / Assistant Store Manager – YM Group (Suzy Shier)
I led initiatives to enhance both in-store and online customer experiences, optimizing processes and increasing loyalty. My ability to analyze data and inspire teams led to significant improvements in sales and customer satisfaction.